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Event Details
"Employee 2.0 - Dalle relazioni istituzionali alle relazioni distribuite" è un panel organizzato da Info a Roma nell'ambito della Social Media Week (7-11 febbraio 2011).
Obiettivo dell’incontro è quello di proporre una riflessione sulla comunicazione corporate e sulla relazione tra l' azienda e la “nuova” utenza che viene dalla rete. Come cambiano le esigenze della comunicazione delle aziende? Quali sono i rischi e le opportunità portate dalla rete? In quale direzione devono muoversi le aziende per andare incontro alle nuove esigenze dell’utenza o – più precisamente – alle esigenze della nuova utenza?
La riflessione vuole porre il suo focus sui nuovi attori della comunicazione: i dipendenti delle aziende da un lato, che in quanto “empowered employee” (come vengono definiti dall'analista Forrester Josh Bernoff nel suo ultimo libro) diventano le interfacce privilegiate dell’azienda nei confronti degli utenti, e clienti dall'altro, che grazie ai nuovi media interagiscono tra loro e con le aziende in una dinamica relazionale prima impossibile.
Empowered Employee ed Empowered User diventano le due chiavi di volta della nuova comunicazione: gestire il rapporto tra essi è l’obiettivo di fondo di chi vuole cavalcarne le potenzialità.
Le aziende si stanno rendendo conto di tutto ciò?
Ne parliamo il 9 febbraio, dalle 10:00 alle 12:00, nella splendida cornice della Sala degli Specchi, assieme a:
- Giovanni Boccia Artieri – Coordinatore del corso di Laurea in Scienze della Comunicazione, Università Carlo Bo
- Stefano Epifani – Docente di Tecnologie per la Comunicazione d’Impresa, Università La Sapienza
- Alberto Marinelli - Coordinatore del corso di laurea in Comunicazione Digitale, Università La Sapienza
- Matteo Menin – director @ Between S.p.A responsabile delle Attività di Consulenza Strategica legate all’area Consumer e Web
- Luca Sartoni – Team Leader, Social Media and Internet Marketing @ 123People.com
Modera: Alessio Jacona - Giornalista e consulente di comunicazione online
- hashtag dell'evento: #employee20 -
Risorse:
- Il Sole 24 Ore: "I nuovi eroi d'azienda"
When & Where
Sala degli Specchi - Palazzo Giannelli Viscardi (Ateneo Impresa)
C.so Vittorio Emanuele II, 18
Rome
Italy
Wednesday, February 9, 2011 from 10:00 AM to 12:00 PM (GMT+0100)
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SMW - INFO
Social Media Week - La manifestazione internazionale nata per promuovere e diffondere le potenzialità offerte da Internet e dalle nuove piattaforme social
Info - Hub di professionisti che offre alle aziende attività di consulenza, ricerca e formazione su Social Media Management, Knowledge Management e Internazionalizzazione
